Solutions

Brands/Marketers

No longer need you rely primarily on demographics to plan your online display advertising campaigns. From here on in trust in Peerset to apply psychographics in order to more efficiently allocate your marketing dollars. After all, what's more important than knowing someone's interests, their opinions, their likes and dislikes? Would you rather know that your ad is in front of a 25 year-old male or someone who has indicated an interest in your product or in an interest highly connected to your product regardless of age or gender?

Peerset aspires to provide Brand managers, direct marketers and media planners the tools needed to connect their product with the most relevant audience. We hope that our patent-pending technology has a long lasting impact on how you approach online marketing. There is everything to be gained by starting your planning process with Peerset.

Our singular focus is leveraging our social psychographic research to deliver relevant audience against your marketing investments.

We leverage social media to give you direct access to passionate users on social websites or to leverage psychographic data to advertise on non-social media websites.

The simplest way to work with us is to choose our display advertising service which is as easy as 1-2-3.

Pre-Campaign

1. Share - Select a marketing campaign and a suggested budget
2. Analyze - Peerset will use its proprietary planning tools to provide you with detailed insights on what psychographics and demographics connect most strongly with your brand on the internet
3. Choose -We will agree on Interest-based keywords to initiate your campaign through our publisher network. The initial keyword could be your brand name, your competitor's brand name or some other attribute that is most relevant for the inevitable consumer action.

Campaign Optimization

You probably have worked with marketing and technology solutions that are vague about what happens "behind-the-scenes" that enables them to promise you great results. We won’t be vague. We believe that transparency helps us be better partners in working together to improve performance.

An Optimization Example – We will rotate in new, what we call, anchor interest-based keywords to find new users who are still relevant but have yet to see your ad during the course of the campaign. You have the option of having input into this process based on campaign results. This process is part art and part science.

Unique Post Campaign Insights

We want to make you successful within the campaign but we also want to make you permanently smarter because of our relationship. Indeed there will be executions that are better performed using our system but our goal is to increase your knowledge about consumers whether or not you decide to work with us in the future.

A Data Example – One of Peerset's post-campaign reports will describe the attributes of your ideal consumer target. This data is materially influenced by what the most engaged users have expressed about themselves. Peerset applies its psychographic expansion technology as a rich content layer on top of user action data to complete the picture for your future marketing tactics online and offline.

Social Psychographic Brand Analysis:
Not based on polls but what millions of people are actually interested in.

User Profile Expansion - looking beyond the web page and beyond the profile.

Click here to learn How to Advertise with Peerset.

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