Solutions
Entertainment Networks
"Over the last two years most major entertainment brands have invested in online
video and the social web. The infrastructure required to deliver a compelling live
and on-demand viewing experience is expensive and can only be supported by pay-per-view
or premium advertising business models. Pay-per-view has not worked at any level
of scale and for ad-supported models to survive the downturn in the economy entertainment
networks need to prove the relevance of their community to an expanded universe
of direct marketers."
- Mike "JB" John-Baptiste, CEO, Peerset
Your Sales and Business Development teams speak to agencies about the relevance
of your existing networks and user base. You also need to demonstrate to both current
and prospective media buyers that you can meet the performance needs of their campaigns.
PS Expander will help you make better decisions in your targeting
techniques either in real-time or through a batched process. Your click-through-rates
are sure to improve. Just as importantly the more you use the service the more accurately
it predicts which categories of users and webpages are best for specific marketing
messages and content. PS Expander becomes more intelligent as your data is combined
with the foundation data set that we populate daily. It can be integrated alongside
existing targeting solutions or be deployed as an alternative to address privacy
concerns of some of the existing business models.
PS Insights is a tool that you can use in conjunction with PS Expander
that will help you determine what types of Marketers and/or Media Buyers you should
be paying a visit to that you otherwise did not think were good fits for your current
demographics. You should also use PS Insights to make a stronger case for premium
pricing on certain types of inventory.
Peerset's social psychographic targeting solution set opens up a whole new world
of revenue without compromising performance.
For specifics on our products and to receive a complimentary assessment of your
current portfolio please contact BizDev@peerset.com.
To learn more about the science behind our solution please ask
DrV@peerset.com.
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