Solutions
Social Media Platforms
You are developing tremendous momentum in your business and fueling people's motivation
to experience digital media and communication. More power to you! Monetization of
clicks, downloads and sharing is increasingly becoming your number one priority
if it is not already. Your Sales and Business Development teams are challenged to
make the case to Marketers and Media Buyers for why they should trust you with their
brands and to what extent your impressions are really that valuable to them given
the risks.
Peerset is exceptional at determining how to keep your social media ecosystem clean
for your Marketing partners. The solution is able to determine which ads are appropriate
for which webpages based on criteria determined by you and your partners.
PS Expander will help you make better decisions in your targeting
techniques either in real-time or through a batched process. Your click-through-rates
are sure to improve on both your remnant inventory and in your direct campaigns.
Just as importantly the more you use the service the more accurately it predicts
which categories of users and webpages are best for specific marketing messages
and content. PS Expander becomes more intelligent as your data is combined with
the foundation data set that we populate daily. It can be integrated alongside existing
targeting solutions or be deployed as an alternative to address privacy concerns
of some of the existing business models.
PS Insights is a tool that you can use in conjunction with PS Expander
that will help you determine what types of Marketers and/or Media Buyers you should
be paying a visit to that you otherwise did not think were good fits for your current
demographics. You should also use PS Insights to make a stronger case for premium
pricing on certain types of inventory and as a result you should be able to convert
much more of your remnant inventory into direct campaigns.
Peerset's social psychographic targeting solution set opens up a whole new world
of revenue without compromising performance.
For specifics on our products and to receive a complimentary assessment of your
current portfolio please contact BizDev@peerset.com.
To learn more about the science behind our solution please ask
DrV@peerset.com.
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