Solutions

Sports Networks

"As a Sports brand you have made significant investments in high quality tv and digital programming and in producing high quality events, the cost of which continues to escalate. Fortunately for you, despite the sudden negative turn in the economy top tier sports brands have performed well against the economy as a whole. What also should help your business is the proliferation of blogging networks, social media sites and your own social media marketing investments that give your fans a voice and raise the level of their engagement with you. Your challenge will be to find a way to be part of these conversations that earns you money without sacrificing the integrity of your brand." -- Mike "JB" John-Baptiste, CEO, Peerset

Peerset's social psychographic targeting capabilities allows you as a sports marketer who manages media and live events to find new users/fans in places you are not looking for them thereby expanding your potential audience. Our feature product PS Expander will help you make better decisions on who you target in your online marketing campaigns.

If you manage the Ad Sales business at a Sports Network or for an individual brand then you typically know of a fixed set of Marketers and their Media Agencies that traditionally spend advertising dollars to reach your fans and yet with industries like automotive and financial services struggling in the red you are stuck filling a very big whole. The rest of your current advertisers are looking very closely at every dollar they spend with you and how they translate into activation or brand enhancement.

PS Insights is a tool that you can use in conjunction with PS Expander that will help you determine what types of Marketers and/or Media Buyers you should be paying a visit to that you otherwise did not think were good fits for your current demographics. You should also use PS Insights to make a stronger case for premium pricing on certain types of inventory and as a result you should be able to convert much more of your remnant inventory into direct campaigns.

PS Expander will help you make better decisions in your targeting techniques either in real-time or through a batched process. Your click-through-rates are sure to improve on both your remnant inventory and in your direct campaigns. Just as importantly the more you use the service the more accurately it predicts which categories of users and webpages are best for specific marketing messages and content. PS Expander becomes more intelligent as your data is combined with the foundation data set that we populate daily. It can be integrated alongside existing targeting solutions or be deployed as an alternative to address privacy concerns of some of the existing business models.

Peerset's social psychographic targeting solution set opens up a whole new world of revenue without compromising performance.

For insights specific to the connection between sports and social media and how to make money in this market with Peerset please contact ceo@peerset.com.

For specifics on our products and to receive a complimentary assessment of your current portfolio please contact BizDev@peerset.com.

To learn more about the science behind our solution please ask DrV@peerset.com.

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