Peerset is a marketing and data services company leveraging its patented human interest correlations technology to create and sell Audiences to Brands, Agencies and Ad technology companies.
Strong results from Agency-led trials in 2009 proved that Peerset Audience Targeting brings a uniquely authentic approach to an increasingly data-driven marketplace. Peerset analyzes anonymous and aggregated user data including interests, demographics, psychographics and behavior training its core intelligence. This intelligence is used to dynamically match users with ads based on our customers' targeting criteria.
Peerset goes beyond data aggregation and beyond targeting from singular data points such as a website visit or friendship connection. The emphasis on the characteristics of the complete person earns marketers an accurate view of their target audience and granular insights about consumers that will impact the complete lifecycle of advertising in all mediums.