Peerset Audience Targeting - How it Works

Peerset takes a fundamentally different approach to audience targeting, by understanding consumers and their relationships to brands and products.

1. Peerset identifies the unique interconnected characteristics of the consumers who will be most receptive to advertising. Learn more about the science behind Peerset here.
2. Peerset finds consumers who match these characteristics, and makes them targetable for advertisers.

How Peerset Understands Consumers

Peerset learns how consumers relate to brands and products by mining the wealth of self-expressed consumer information in UGC and the Social Web.

Peerset has analyzed anonymous interests, behaviors, demographics and psychographics of over 40 million consumers in aggregate, to compile a knowledgebase of over 250,000 interconnected consumer characteristics. This knowledgebase includes brand and product preferences as well as consumer attitudes, affinities and other valuable targeting criteria for advertising.

How Peerset Creates Custom Audiences

Using its vast consumer knowledgebase, Peerset identifies numerous consumer characterizes that are interconnected to advertisers' brands and products, then Peerset targets consumers who match those characteristics. Accordingly, Peerset audiences are custom built and can be further optimized with closed-loop feedback.

Peerset's Advantages

Because Peerset's targeting decisions are multi-dimensional and derived from authentic interconnected consumer characteristics, Peerset overcomes many limitations of other audience targeting methodologies.

Peeset targets consumers that other targeting methods miss

Other targeting methods are dependent on aggregation of strict demographic or behavioral criteria. Accordingly, such methods miss potential prospects by failing to utilize other interconnected consumer characteristics that match with advertisers' brands and products.

Peerset doesn't target false signals, or incongruent data

Peerset analyzes each consumer as a whole human being, allowing Peerset to identify when data is not congruent and likely to be misleading. Other targeting methods segment consumers with binary characteristics or behaviors, and do not consider the validity of data in the whole context of each consumer.

Peerset's source data is more authentic and accurate

Because Peerset mines UGC and the Social Web to understand and target consumers, most of the source data in Peerset's system is self-declared and drawn from the places where people express their true passions and preferences. Unlike targeting platforms that must assume consumer characteristics from online behaviors, Peerset is powered by authentic consumer data, which yields more accurate audiences.

Peerset can broaden or narrow audiences for campaign objectives

Peerset can adjust the sensitivity of its matching algorithms to reach consumers at various stages of the purchase funnel. With Peerset, advertisers seeking awareness and activation can reach broader audiences than advertisers targeting brand loyalists and intenders.

Benefits of Peerset Audience Targeting

Peerset achieves unmatched results with a fundamentally different approach to audience targeting that starts with a deep understanding of consumers. Peerset Audience Targeting delivers these key benefits:

• Customization - Don't settle for one-size-fits-all generic audience segments. Audiences should be as unique as advertisers. With Peerset, each target consumer is matched to the unique characteristics of each advertiser.
• Scale with Precision - Reach larger audiences by targeting consumers that other methods miss. Peerset expands target audiences while maintaining fidelity and performance.
• Purchase Funnel Coverage - Acquire new customers and activate loyalists. Peerset identifies prospects and drives them through all stages of the purchase funnel.
• Closed-loop Optimization - Leverage media spending to enhance targeting. Peerset audience segments are automatically adapted to target consumers with the same characteristics as those who click and convert.
• Accuracy - Don't waste impressions on false signals and loose assumptions of interest and intent. Be confident in the authenticity of Peerset's self-declared consumer information.