Before I attended Tuesday’s VLAB event on data exhaust, I had never set foot on the Stanford campus. A proud Berkeley grad, its manicured lawns and clean sidewalks and in-tact buildings had always just seemed wrong to me—learning should be dirty and difficult!

Hello! My name is Adam, and I recently joined Peerset’s corporate development team. I’ve just moved back to sunny California after a three-year sojourn on the frigid east coast and a three month hike across the Iberian Peninsula. My bones have finally thawed, my blisters have healed, and my mind is ready to tackle the science of human interest.

Let's look at one more issue that often comes up in existing ad targeting systems and explore some ways to fix this problem:

3)      Not Enough People are Targeted

 

Let's continue to examine some of the problems associated with keyword-based ad targeting systems:

There are a number of ways to optimize an ad’s performance in social media by using psychographic insights and expanding on the semantic fields of the concepts that are associated with the ad.  In the next three blog entries, we'll look at a few of the shortfalls of many existing ad targeting systems and suggest some solutions: