Marc Ruxin

Chief Innovation Officer, McCann WorldGroup

Marc leads McCann WorldGroup's digital strategy practice across businesses and disciplines. In this capacity he runs the Emerging Media Trials program for Microsoft, leads the agency social media practice, and works with clients and new technology companies to create scalable digital marketing opportunities for media and creative constituencies to bring to market.

Before joining McCann, Marc was the COO of The Mill Group, running the North American divisions of The Mill who is the leader in commercial visual effects, and Beam.tv the leading advertising digital asset management system. Prior to The Mill Marc was the EVP of Strategy at Gyro International, a global leader in technology advertising and marketing. Prior to that Ruxin was Vice President of Business Development at iVast the early leader in MPEG4 technology and VP of Business Development and Marketing at Eveo, Inc., one of the earliest user generated content portals. Before that Marc worked for WPP Group, where he was an MBA Marketing Fellow and ultimately lead West Coast new media strategy for the group. Before WPP, Marc started his career in A&R at EMI Records. Marc has a BA from Hamilton College and an MBA from Columbia Business School.

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