Innovation

How It Works

Peerset finds an advertiser’s audience by understanding how constellations of interests interoperate. Peerset’s proprietary predictive targeting engine looks beyond explicitly stated interests in UGC to find consumers most likely to have a deep engagement with an advertiser’s product or service.

Other targeting methods miss potential consumers by not utilizing implicit relationships between consumers’ stated interests and interests that are highly correlated with the advertisements. Peerset broadens targeting opportunities by identifying likely connections between advertisements and user profiles.

Peerset also avoids wasting impressions on low quality targets such as people who are associated with keywords that do not accurately reflect who they are. Instead, Peerset markets to the user as a whole human being, allowing us to identify when an interest is not congruent with the rest of the profile and likely to be misleading.

All data is aggregated from public sources and no personally identifiable information is collected. This leads to targeted ads based upon a holistic understanding of the person that goes far beyond just matching keywords.

Peerset hits the sweet spot by finding the right balance between hyper-targeting, ad rotation, and reaching a critical mass of people.