News
Peerset in the News
July 9, 2010
Things You Didn't Even Know You Liked
June 23, 2010
Why Consumer Transparency Falls Flat
June 14, 2010
Maximizing the Value of Data in Behavioral Targeting
June 4, 2010
Privacy is a Red Herring, Personal Data A Goldmine for Consumers and Marketers
May 28, 2010
Peerset CTO Kanigsberg Looks At Product Momentum And Marketplace Positioning
May 20, 2010
Data, Advertising, Privacy Key Components of Social Media Growth
December 15, 2009
Peerset Human Interest Data Providing Psychographic Targeting Capabilities Says CEO John-Baptiste
October 13, 2009
Peerset Rolls Out Psychographic Data Tool For Advertisers And Brands
October 12, 2009
Peerset Says Forget Demographics, Advertise by Interest
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Recent Peerset Blog Posts
June 18, 2010
PURSUING TRANSPARENCY IS NO PRIVATE MATTER
May 27, 2010
ENLIGHTENED, ONE NO LONGER WORRIES ABOUT PRIVACY
May 17, 2010
TIME TO LOSE THE TRAINING WHEELS
March 8, 2010
YOU SAY FERRETTI, I SAY FERRARI
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Press Releases
October 13, 2009
Peerset Unveils First Psychographic Targeting
Tool to Offer Advertisers and Publishers a Powerful New Way to Better Identify Relevant
Audiences Using the Social Web
December 16, 2008
Peerset Selects Mike "JB" John-Baptiste as Chief
Executive Officer and member of its Board of Directors
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2010 Events
July 21 - OMMA Behavioral San Francisco - Mike "JB" John-Baptiste - Panelist - "The Social Media Challenge: Playing Nice in the New Sand Box"
June 22 - OMS San Jose - Mike "JB" John-Baptiste - Presenter - "Striking a Cord. Turning Data into Communication to Help Find and Convert Customers"
June 11 - DigiDay Target New York City - Mike "JB" John-Baptiste - Moderator - "Social Media Targeting" How Do Brands Really Make Friends?"
March 13 - SXSW Austin - Mike "JB" John-Baptiste - Panelist ' "Future of Influence"
March 9 - DigiDay Social Los Angeles - Mike "JB" John-Baptiste - Panelist - "The New Social Media Currency
January 19 - MIT Stanford VLAB Palo Alto, CA - Mike "JB" John-Baptiste - Keynote - "Data Exhaust Alchemy, Turning the Web's Waste Into Solid Gold"
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