Press
San Francisco, October 13, 2009
Peerset Unveils First Psychographic Targeting Tool to Offer Advertisers and Publishers
a Powerful New Way to Better Identify Relevant Audiences Using the Social Web
Advertisers Can Now Reach Beyond the Limits of Conventional Audience Segmentation
Through Peerset's Science of Infinite Connections
Peerset (www.peerset.com), an advertising data tool that generates psychographic
audience recommendations and delivers ad placements, today announced the launch
of its flagship product. Peerset brings to market the science of infinite connections,
revealing how human interests truly relate to one another in ways that are far from
obvious. With Peerset, brands and merchants are able to execute campaigns with the
confidence that their message will reach beyond a target demographic, connecting
audiences who share similar values, interests or lifestyles.
Marketers and publishers alike understand that the richness of interaction on social
media sites and the public sharing of psychographic data is extremely valuable.
Peerset provides a reliable, extensible way to interpret that data and reaches far
beyond the limitations of current targeting and media buying methods focused on
demographics, search, behavior and the social graph.
"Peerset is leading innovation in the newly established field of Social Psychographic
Targeting," said Mike "JB" John-Baptiste, CEO of Peerset. "We have spent the last
three years building this technology and conducting scientific research to understand
how people's ideas, thoughts and opinions link together, and what assumptions can
be made about how their explicit expressions of interest translate into related
consumer actions."
Identify Unknown Audiences in an Infinite Number of Places and Ways
Peerset can integrate with existing ad serving systems and enhance any existing
investments in contextual or behavioral targeting solutions, enabling publishers
to execute highly successful ad campaigns using the Peerset ad-matching engine.
In addition, Peerset's analytic tools help marketers and ad sales teams prioritize
new and existing content categories to find and reach engaged users with the proper
messaging. With a small amount of data Peerset can complete an audience picture;
marketers get more mileage out of Peerset's psychographic data, and by targeting
interests they can also reach more people, earlier in the buying cycle.
Marketers, social platforms and ad networks can use Peerset to reach their audience
with precision to touch users that demonstrate interest, or reach larger relevant
audiences whose psychographics are aligned with their campaigns.
Peerset for Agencies and Marketers:
- Execute media buys through social media publishers drawing upon the psychographics
of their communities
- Execute media buys through ad networks who have the capability to target based on
keywords or have vast content or behavioral segments
- Purchase audience segments through Peerset or on an exchange listing
Peerset for Social Media Publishers:
- Buy media based on psychographic targeting
- Organize and package data into psychographic and interest-based segments
- Provide ad network partners relevant metadata to increase CPMs
- Provide off-platform monetization opportunities (i.e. exchanges)
Peerset for Ad Networks:
- Buy media based on user-level and keyword level psychographic targeting
- Provide psychographic ad matching recommendations
For more information on Peerset and to experience their psychographic data demonstration,
visit www.peerset.com.
Peerset, the science of infinite connections, is an advertising data tool that generates
psychographic recommendations and ad placement, based on comprehensive content analysis.
Peerset's technology organically links interests, values, lifestyles and attitudes,
enabling advertisers and publishers to target expanded audiences across the web.
The company is leading innovation in the emergent field of Social Psychographic
research. Founded in 2005, Peerset is a privately held company based in San Francisco,
California, and Toronto, Canada. For more information about Social Psychographic
targeting and Peerset please visit www.peerset.com.
The company has offices in San Francisco, California and Toronto, Canada.
Media Contact(s):
media@peerset.com
Vanessa Camones & Jennifer Lankford, the MIX agency for Peerset
+1-415-829-7902
peerset@themixagency.com
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